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商务英语写作教学一直以书本的商务文本分析为主。文本语篇分析中,教师与学生的语言互动是动态的,作为教学辅助手段的板书是静态的,而文本分析也可以采用很多除板书外的教学辅助手段。这些教学辅助手段既可以产生静态的效应也可以实现动态的效果。因此,本文分析商务英语写作教学的课堂模态构成,在多模态话语分析理论指导下设计动静结合的多模态商务英语写作教学模式,为商务英语写作的教学提供新的概念和意义。
Business English writing teaching has been based on the book’s business text analysis. In the text discourse analysis, the language interaction between teachers and students is dynamic. The book-writing as a teaching aid is static, and the text analysis can also use a lot of teaching aids, except for the blackboard. These teaching aids can produce both static and dynamic effects. Therefore, this article analyzes the classroom composition of business English writing teaching, and designs dynamic and static multi-modal business English writing teaching mode under the guidance of multi-modal discourse analysis theory to provide new concepts and significance for business English writing teaching.