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伴随着高等教育的不断深化,教育市场的竞争也越来越激烈,面对日益激烈的竞争,塑造良好的高校形象是每个高等院校面临的重要任务。良好的高校形象不仅能够提升学校的知名度及美誉度,还能够增强学生的核心竞争力。随着网络信息的高速发展,高校应该顺应时代潮流,注重利用网络形势营造良好的网络环境,促进高校的形象传播。基于此,就网络素养对于辽宁高校形象塑造的意义,网络素养和辽宁高校形象塑造的关系,辽宁高校形象网络传播的方式与特点,以及网络素养下辽宁高校形象的传播策略进行分析,以期促进辽宁高校形象的持续提升。
With the continuous deepening of higher education, competition in the education market is becoming more and more fierce. Facing the increasingly fierce competition, shaping a good image of colleges and universities is an important task facing every institution of higher learning. Good university image not only can enhance the visibility and reputation of the school, but also can enhance the core competitiveness of students. With the rapid development of network information, colleges and universities should follow the trend of the times, pay attention to using the network situation to create a good network environment and promote the image of colleges and universities. Based on this, this paper analyzes the meaning of network literacy for image building in Liaoning universities, the relationship between network literacy and image building in Liaoning universities, the ways and characteristics of image network dissemination in Liaoning universities and the dissemination strategy of Liaoning college image under the network literacy, with a view to promoting Liaoning The continuous improvement of college image.