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公共关系作为一种新生事物,在当代中国的政治、经济、外交、体育、金融等领域发挥了重要作用,也成了不少年轻人趋之若鹜的一种新职业。然而,究意什么是公共关系?公共关系有没有它的独特学科地位?在相当程度上,社会公众乃至知识界对公关不乏有种种模糊、片面和错误的认识。这些,对公关相关专业学生端正专业思想,公关在当前政治经济生活中的重要战略地位,均有重大意义,鉴于此,为公关正名,应是当前中国公关教育不可
Public relations, as a new thing, has played an important role in the political, economic, diplomatic, sports and financial fields in contemporary China. It has also become a new occupation for many young people. However, the meaning of what is public relations? Public relations has its unique position? To a certain extent, the public and even the intellectual community of PR there are many vague, one-sided and wrong understanding. These are of great significance to correct the professional thinking of public relations students and to the important strategic role of public relations in the current political and economic life. In view of this, the notion of public relations should be the current public relations education in China