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制定正确的经营决策,是提高经济效益的首要环节.其关键之一是:重视产品寿命周期的研究.产品寿命有其诞生(投入期)、成长(发展期)、成熟(饱和期)、衰亡(衰退期)的过程.一种产品从诞生到最后被淘汰所经历的整个时期,称为产品寿命周期.产品寿命周期的不同阶段,社会需要量和销售量都不相同.诞生期,社会需要量不会很大,但有潜在的需要量.成长期,产品效果较好,社会需要量就会明显地增长,销售量也会大幅度增加.进入成熟期后,社会需要量接近饱和,供过于求的局面就会出现.企业要通过调查预测,认识产品寿命周期的客观规律,就可以在以下两个方面制定正确的经营方
The key to improving economic efficiency is to formulate correct business decisions. One of its keys is: Pay attention to the study of the product life cycle. The product life has its birth (input period), growth (development period), maturity (saturation period), and decline. (Recession period) process. The entire period from the birth to the final elimination of a product is called the product life cycle. The different stages of the product life cycle, social demand and sales are not the same. The birth period, the social needs The quantity will not be large, but there will be potential demand. In the long run, the product will have a better effect, the social demand will increase significantly, and the sales volume will also increase substantially. After the maturity period, the social needs will be close to saturation and oversupply The situation will arise. Companies need to develop the right management side in the following two areas through investigations and forecasts and understanding the objective laws of the product life cycle.