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大数据主要体现的特征为大数据规模、信息多样及选取速度快,能够在短时间内对海量数据进行筛选、收集与管理,使企业在运营过程中能够根据所获取数据做出相关决策或了解资讯。在近几年互联网技术逐渐成熟后,我国的媒体环境开始发生了巨大变化,广电部门作为我国传统媒体代表之一,大数据的应用能够解决广电以往存在的数据处理难、海量数据存储难等问题,并能够使广电各项重要数据形成集中化,以集中的方式来管理各个数据,有效提高了广电数据管理效率,也使广电数据信息资源更为全面。对此,为进一步探讨该话题,本文针对大数据在广电行业中的应用展开分析。
The main features of big data are big data size, diversified information and fast selection, which can screen, collect and manage the massive data in a short period of time so that the enterprise can make relevant decisions or understand the data in the process of operation Information. In recent years, with the gradual maturity of Internet technology, the media environment in our country has undergone tremendous changes. As one of the traditional media representatives in our country, the application of big data can solve the problems of data processing, mass data storage, , And be able to centralize various important data of radio and television and manage each data in a centralized manner, thus effectively improving the efficiency of radio and television data management and making radio and television data and information resources more comprehensive. In this regard, in order to further explore this topic, this paper analyzes the application of big data in the broadcasting industry.