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机关报晚报在近几年的传媒变局中遭遇了有史以来最大的冲击,其发展前景是当前晚报界普遍关心的问题。本文从机关报晚报的现实考验出发,探寻其发展空间,结合报纸与新兴媒体的博弈过程以及国际国内报业发展趋势进行分析,预测机关报晚报前景。
The organ Evening News has encountered the greatest impact ever in the media change in recent years. Its development prospect is a common concern in the current evening press. This article, starting from the actual test of Evening Newspaper, explores its development space, analyzes the gaming process of newspapers and emerging media and the trend of international and domestic newspaper industry, predicts the future of Evening Newspaper.