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今年是众多本土广告公司发展的一个坎,所以我们听到很多声音,兼并、控股、重组、集团等。通过外资公司这么多年在中国的市场表现,我想即使广告市场对其全面开放,本土公司通过改革还是有很多机会与他们抗衡。要么做大,要么做精一、做大就是规模化生存通过资本扩大公司实力,增强竞争力。做大必须有足够资金来源,这方面本土公司绝大多数来源于公司的自我积累,通过上市融资的很少。外资公司具有明显的资金优势,又有强烈的扩张欲望,大
This year is a hurdle for the development of many local advertising companies, so we hear lots of voices, mergers, holdings, restructurings and groups. Through the years of performance of foreign-funded companies in China, I think even though the advertising market is fully liberalized, local companies still have many opportunities to compete with them through the reform. Either bigger, or refined, bigger is a large-scale survival through capital to expand the company’s strength and enhance competitiveness. Larger must have sufficient sources of funds, in this regard the vast majority of local companies from the company’s self-accumulation, financing through the listing of very small. Foreign companies have obvious financial advantages, but also have a strong desire for expansion, large