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任何一个企业,一个品牌在开展市场营销活动时,都离不开四个环节(见下图)和两层“铺货”:一层“铺货”是买物“铺货”,即企业通过经销商把产品摆放到消费者的面前;另外一层是心理“铺货企业把品牌通过媒体向消费者(同时也是受众的角色)传达厂告信息。和这两层“铺货”相对应的是两个货架,第一个货架是实物货架,就是我们把产品陈列在超市,商店货架上,和实物货架相对应的是在消费者心里同样也存在一个心理货架。心理货架是消费者购买某一品类的产品之前,内心里面已
Any one business, a brand in the marketing activities, are inseparable from the four links (see below) and two “distribution”: a layer of “distribution” is the purchase of “distribution” that the enterprise through Dealers put the product in front of consumers; the other layer is the psychological “Distribution companies to the brand through the media to consumers (and also the role of the audience) to convey factory information. And the two” distribution "corresponds Is the two shelves, the first shelves are physical shelves, that is, we display the products in the supermarket, store shelves, and physical shelves corresponding to the minds of consumers there is also a psychological shelves. Psychological shelves are consumers to buy A certain category of products before, inside it has been