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三人行,必有我师焉。三剑客于服装江湖行走多年,屡有洞见与创见。读者若能听此三人言,择其善者而从之,择其适者而用之,则本栏目开设的目的已达。有人说做企业战略很重要,也有人说执行力是企业的生命,老板经常到处去学战略、学执行,可是至今很少见到服装业出现依靠战略营销或者优秀执行力赢得市场的品牌,这里究竟出现了什么问题?本期三剑客通过实战案例,结合战略营销的特点,解析企业应该如何做品牌。
Three lines, there must be my teacher Yan. Three Musketeers in the clothing arena for many years, many insights and ideas. If readers can listen to these three words, select the good from which choose their fit and use, the purpose of this section has been opened. Some people say that doing business strategy is very important, some people say that the implementation of executive power is the life of the enterprise, the boss often go everywhere to learn strategy, learn to implement, but so far rarely seen clothing industry relies on strategic marketing or excellent execution to win the market brand, here What exactly happened? Three Musketeers in this issue through actual combat cases, combined with the characteristics of strategic marketing, analytical business how to do the brand.