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农业是我国的立国之本。现代社会的发展需要现代农业协同进步,现代农业是传媒资讯发达、科学技术应用、农业从业人员文化素养整体提升的系统工程。现实情况是,我国农村幅员辽阔,地域广袤,农民文化水平参差不齐,客观上存在着文化公共空间相对不足的常态问题,要在短时间大规模改善这一现状颇不现实。有调查显示,看电视位居农民各项闲暇时间首位,投入时间和兴趣指数远远高于其它文化娱乐活动,因此,包括电视在内的大众传媒需要积极拓展
Agriculture is the foundation of our country. The development of modern society requires the synergetic progress of modern agriculture. Modern agriculture is a systematic project with advanced media information, applications of science and technology, and overall enhancement of the cultural qualifications of agricultural practitioners. The reality is that the rural areas in our country are vast in scale and vast in area with uneven levels of peasant culture. There are objectively the normal problems of the relative lack of public cultural space in an objective manner. It is quite unrealistic to improve this situation on a large scale in a short time. A survey shows that watching TV ranks first among all the farmers’ leisure time, investment time and interest index is far higher than other cultural and recreational activities, therefore, the mass media, including television, need to actively expand