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2013年的中国报业依然处在困境之中,衰退趋势丝毫没有减缓的迹象。报业广告继2012年下降7.5%之后,2013年1-11月又下降8.1%。报业在困境中顽强前行,几乎涉足了所有可以进入的新媒体领域,但收效甚微。转型是唯一的出路,但如何转型却如同在重度雾霾中行车,开着大灯也看不清远方。冷酷无情的现实告诉我们,报业广告史上最寒冷的冬季依然在持续。
The Chinese newspaper industry in 2013 is still in a dilemma, with no signs of slowing down. After the newspaper advertisement dropped by 7.5% in 2012, it dropped by 8.1% in January-November 2013. The newspaper industry has tenaciously moved forward in difficult times and has set foot in almost all the new media areas it can enter, but with little success. Transformation is the only way out, but how to transition is like driving in heavy haze, driving the headlights can not see the distance. The ruthless reality tells us that the coldest winter in the history of newspaper advertisements is still continuing.