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随着互联网的快速发展,微博、微信等新媒体也得到快速的发展,这给传统媒体带来巨大影响。在当前三网融合背景下,应充分认识到新媒体与传统媒体的相互依存与融合发展的必要性,以形成资源共享及互动传播的良好局面。本文简要概述了新媒体对传统媒体带来的挑战与冲击,分析新媒体与传统媒体相互依存的几种形式,并对新媒体与传统媒体的进一步融合发展进行探究。
With the rapid development of the Internet, new media such as Weibo and WeChat have also been rapidly developed, which has brought tremendous impact on traditional media. Under the current background of triple play, we should fully recognize the necessity of the interdependence and integration of new media and traditional media in order to create a good situation in which resources are shared and interactively disseminated. This article gives a brief overview of the challenges and impacts that new media poses on traditional media, analyzes several forms of interdependence between new media and traditional media, and explores the further integration and development of new media and traditional media.