论文部分内容阅读
随着互联网技术的发展,新媒体对传统电视媒体造成了威胁,在日益激烈的市场中,占据一定的经济份额。传统媒体只有积极与新媒体协作,才能在互联网时代下具有生存的发展空间。本文主要对我国传统电视媒体和新媒体的融合发展途径进行探讨和说明。
With the development of Internet technology, new media poses a threat to the traditional television media and occupies a certain economic share in an increasingly fierce market. Only by actively cooperating with new media can traditional media have the space for development under the Internet age. This article mainly discusses and explains the way of integration and development of traditional TV media and new media in our country.