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传播技术的不断发展极大地推动了人类传播活动的进步,每一种传播媒体都以传播技术为先导,出现在人类生活、生产劳动中时,都会改变现有的传播方式和内容,乃至整个传播环境。手机的普及和互联网的发展为微信这种新媒体提供了技术支持,微信又以方便、快捷的传播特点形成了新的信息传播形式,既满足了受众的信息需求,同时也开创了新的信息传播方式。本文尝试探讨技术、媒介(微信)、社会三者为新媒介信息传播提供的可能,以及这种可能所带来的传播方式和传播环境的新变化。
The continuous development of communication technologies has greatly promoted the progress of human communication activities. Each type of media takes the technology of communication as its guide. When it appears in human life and productive labor, it will change the existing modes and contents of communication and even the entire communication surroundings. The popularization of mobile phones and the development of the Internet have provided technical support for the new media such as WeChat. WeChat has also formed a new form of information dissemination with convenient and fast communication characteristics, which not only meets the audience’s information needs but also creates new information Propagation mode. This article attempts to explore the possibilities offered by technology, media (Wechat) and society for the dissemination of new media information, as well as the new changes in the modes of communication and dissemination that may be brought about.