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当前,微博、微信、微电影、微直播等“微技术”和“微传播”的影响力越来越大,其传播速度快、范围广、自主性强的特点赢得了广大宣传工作者的广泛欢迎。“微时代”的到来让宣传报道换发了新的生机,也给宣传报道工作提出了新的要求。新时期,宣传报道只有不断创新形式和方法,适应时代形势要求,与时代发展契合,与社会进步同步,才能发挥出积极有效的职能作用。一、信息化社会催生“微时代”
At present, the influence of Weibo, WeChat, micro-film, micro-broadcast and other “micro-technology” and “micro-dissemination” is increasing. Its characteristics of speed of propagation, wide range and strong autonomy have won the majority Widely welcomed by advertisers. “Micro era ” the arrival of the publicity report renewed a new life, but also to the propaganda and reporting work put forward new requirements. In the new period, propaganda and reporting can only play an active and effective function only through continuous innovation in forms and methods, adapting to the requirements of the times, adapting to the development of the times and synchronizing with social progress. First, the information society gave birth to “micro era”