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在大众平台市场保持高价、维持高端品牌形象,是苹果这些年取得成功的重要原因。但随着品类的成熟和市场竞争的激烈,苹果的神话还能继续上演吗?高层动荡、股价下挫、市场份额大幅下跌、供应链系统隐现的重重危机,苹果似乎正在上演着“后乔布斯时代”的危机。最新数据显示,苹果手机在全球市场中的份额已下跌15%,而平板电脑的份额也从68.2%下降至50.4%。相对市场领先者而言,苹果的市场占有率紧缩,导致其作为一个平台的竞争力和价值也衰退了。
In the mass market platform to maintain high prices, to maintain high-end brand image, Apple is an important reason for the success of these years. But with the maturity of the category and fierce market competition, Apple’s myth can continue to sth High-level turmoil, stock prices plunge, the market share dropped sharply, the crisis of the supply chain system, Apple seems to be staged “post-Steve Jobs era ”Crisis. According to the latest data, the share of Apple’s mobile phone in the global market has dropped by 15%, while the share of tablet PCs has dropped from 68.2% to 50.4%. Relative to the market leader, Apple’s market share has tightened, resulting in a decline in its competitiveness and value as a platform.