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截至今天,全世界有将近9亿户家庭订购了付费电视服务,付费电视运营商多年以来一直主导着向消费者交付优质视频内容的市场和服务领域。但是随着互联网技术的不断发展和各种形态的上网设备的不断普及,市场正发生着快速的变化,网络电视的兴起就是这种变化的一个突出例子新的视频交付技术在为付费电视服务运营商赋予各种新的机遇的同时,也为其带来了各种潜在的竞争对手和服务对于付费电视提供商而言,探索如何使用智能电视提供优质内容是必要的:一方面是由于消费者不断变化的消费习惯,另外一方面是付费电视提供商希望可以降低资本支出。然而,如何充分有效地利用智能电视带来的机会对付费电视运营商而言有着各种挑战:如何在这些可以提供来自多个运营商节目内容和具有多种用户界面的设备中捍卫运营商的品牌?如何才能确保订户营业收入或潜在的广告收入不输给纯网络视频点播的服务运营商?本文首先介绍了网络电视/视频服务的发展背景,然后探讨了电视消费的发展趋势,着重阐述了以智能电视为代表的上网消费电子产品对付费电视运营商带来的各种机会和挑战、
As of today, nearly 900 million households worldwide subscribe to pay-TV services, and pay-TV operators have dominated the market and service delivery of premium video content to consumers for many years. However, with the continuous development of Internet technology and the continuous popularization of Internet devices with various forms, the market is undergoing rapid changes. The rise of Internet TV is a prominent example of this change. The new video delivery technology, which operates in the pay TV service While businesses are giving new opportunities, they also bring potential competitors and services. For pay-TV providers, exploring how to provide premium content using smart TVs is essential: on the one hand, consumers Changing spending habits, on the other hand, pay-TV providers want to cut capex. However, how to make the most of the opportunities offered by smart TVs presents a number of challenges for pay-TV operators: how to defend operators in these devices that can provide content from multiple operators and devices with multiple user interfaces How can we ensure that the revenue of subscribers or potential advertising revenue is not lost to the service providers of pure online video-on-demand? This article first introduces the background of the development of network TV / video services and then explores the development trend of television consumption, emphasizing The consumer electronics products represented by the smart TV surf the various opportunities and challenges brought by the pay TV operators,