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分众是谁?它为中国广告传媒业带来了什么?这恐怕是这两年无论业界还是大众最大的猜想。如果稍加留意,大凡中国一些大都市的商务办公楼内,一向喧杂的电梯口,平日里总是挤满了潮涌的人群;而今那种单调的等待和着急,已被闪烁着五光十色的小小电视屏幕所吸引,焦虑、枯燥由此变成了愉悦和享受……记者专访了分众传媒(中国)控股公司青岛分公司 CEO 张君焱。记者:时下,广告传媒业的竞争愈演愈烈。作为“黑马”的分众却采取与众不同的方式进入,这无疑给中国的广告传媒业注入了一股强劲的新风。张君焱:可以这样说,分众的与众不同,在短短的两年里,已经让许多人惊讶并被业界推崇,甚至已经引起了国际知名大公司合作的极大兴趣。2002年12月,当进出上海的许多高级商务楼宇和商厦的人们突然发现,平日单调无味的电梯等侯厅和
Who is Focus? What does it bring to China’s advertising media industry? This is probably the biggest guess in the industry or the public in these two years. If you pay a little attention, the noisy elevators in the commercial buildings of some large cities in China are always crowded with crowds of people on weekdays; the monotonous wait and urgency are now sparkling with radiant colors. The small TV screen attracted the anxiety, boring and became pleasure and enjoyment... The reporter interviewed Zhang Junyu, CEO of Focus Media (China) Holding Company Qingdao Branch. Reporter: Nowadays, the competition in the advertising and media industry has intensified. As a “black horse,” the audience has entered a different way, which undoubtedly injected a strong new atmosphere for China’s advertising media industry. Zhang Junyu: It can be said that the uniqueness of Focus, in a short period of two years, has surprised many people and is respected by the industry. It has even attracted great interest from internationally renowned big companies. In December 2002, people in many high-rise commercial buildings and commercial buildings entering and leaving Shanghai suddenly found that the flat and odorless elevator waiting room and