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本文主要分析了捆绑销售的有效性,并从消费者与厂商的角度讨论了捆绑销售的福利效应,从而可以发现捆绑销售既有利也有弊,社会福利效应并不是很清晰。
This article mainly analyzes the effectiveness of bundling sales and discusses the welfare effects of bundling sales from the perspective of consumers and manufacturers, so that it can be found that bundling sales have both advantages and disadvantages, and the social welfare effect is not very clear.