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近年来,随着市场竞争的日益激烈,越来越多的厂商都在想尽办法搞促销,这本无可厚非的。但一些厂商的公关策划却是奇招、怪招层出不穷。以浙江省为例,在湖州,一家新开业的服饰专卖店请来了两位特型演员;在金华,一服装企业曾打出“五十万元能买几套×××”的横幅广告;在宁波,一珠宝行总经理邀一明星到其店免费挑选商品,慷慨馈赠16余万元。这些策划,给社会带来了不良影响,招来了社会舆论的一片哗然,也遭到了广大消费者的抵制和唾弃。作为企业,倘策划就是搞些耸人听闻的事
In recent years, with the increasingly fierce market competition, more and more manufacturers are trying their best to promote sales. This is nothing wrong. However, the public relations planning of some manufacturers is a strange move and strange gimmicks. Taking Zhejiang Province as an example, in Huzhou, a newly-opened clothing store invited two special-type actors; in Jinhua, a clothing company once played a banner advertisement of “500,000 yuan to buy several sets of ×××”; In Ningbo, a general manager of a jewelry line invited a star to shop for free products and generously donated more than 16 million yuan. These plans have brought bad influence to the society, and they have attracted a sense of public opinion and have also been resisted and spurned by consumers. As a company, if planning is something sensational