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近年来,旅游地形象策划已成为旅游业增强竞争优势的手段,要增强旅游目的地的旅游吸引力和竞争力,必须加强对旅游形象的定位和系统规划。随着旅游业的不断发展与进步,我们可以发现:旅游地形象已经成为吸引游客的关键因素之一,增强旅游地的综合竞争力,对于旅游目的地的选择和后续活动的开展起着非常重要的作用。
In recent years, the image planning of tourist destination has become a means to enhance the competitive advantage of tourism industry. To enhance tourism attraction and competitiveness of tourist destination, we must strengthen the positioning and systematic planning of tourism image. With the constant development and progress of tourism, we can find that the image of tourist destination has become one of the key factors to attract tourists. It is very important to enhance the comprehensive competitiveness of tourist destination and to choose the destination and follow-up activities Role.