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以OEM起家的Adico公司在国内打算树立自己的品牌形象,其主要目标是中低端网络市场。那么,如何在目前国内竞争激烈的中低端网络产品市场上站稳脚跟,并进一步发展呢?该公司产品经理刘东先生认为,Adico公司从产品的本地化、营销渠道的本地化以及售后服务的本地化入手,提供优质低价的中低端网络产品来赢得用户。据介绍,该公司的产品将比D-link和Accton公司的产品平均价格低10％左右。生产本地化所谓产品本地化,主要指两个方面:首先是提供符合市场的网络产品;其次是这些产品本地化生产。Adico公司主要的产品有16/24口快速以太网交换机、10/100Mbps快速以太网Internet共享器(提供1个WAN端口、1个内置Modem以及1个
Starting from OEM, Adico intends to establish its own brand image in the country. Its main target is the low-end network market. So, how to gain a firm foothold in the current domestic market of highly competitive low-end network products, and further development? Mr. Liu Dong, the company’s product manager, believes that Adico’s localization of products, localization of marketing channels, and after-sales services Starting with localization, it provides high-quality, low-cost, low-end network products to win users. According to reports, the company’s products will be about 10% lower than the average prices of D-link and Accton products. Localization of production The so-called localization of products mainly refers to two aspects: the first is to provide network products that meet the market; second is the local production of these products. Adico’s main products are 16/24-port Fast Ethernet switches, 10/100Mbps Fast Ethernet Internet sharer (1 WAN port, 1 built-in Modem, and 1