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彩电、冰箱、空调、影碟机和微波炉等家用电器曾经都是人们心目中的“贵族”,随着人们生活水平的提高,昔日的“贵族”已逐渐进入寻常百姓家。最近,彩电、空调、微波炉市场又爆发价格战。6月9日由康佳和TCL提议,熊猫、海信、海尔、乐华等彩电厂家响应的行业“抬价”聚会在深圳举行,会上共同签署了“停战协议”。笔者认为,消费者不必过分在意。价格战是市场经济发展过程中的一个竞争现象。只有冷静消费、不盲目赶时髦才能成为理智的消费者。
TVs such as color TVs, refrigerators, air conditioners, DVD players, and microwave ovens were once “nobles” in people’s minds. With the improvement of people’s living standards, the “nobles” of the past have gradually entered the homes of ordinary people. Recently, price wars broke out in the color TV, air conditioning, and microwave oven markets. On June 9th, proposed by Konka and TCL, industry “raising price” gatherings responded to by color TV manufacturers such as Panda, Hisense, Haier, and Lehua were held in Shenzhen and the “unlocking agreement” was signed. The author believes that consumers do not have to care too much. The price war is a competitive phenomenon in the development of the market economy. Only calm consumption, not blindly catching on with fashion can become rational consumers.