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一场大火能把工厂化为灰烬,但只要有了响当当的商标,企业很容易再次拥有市场。因此,我国一些企业与外资合作时,有的知名度很高的商标,如“美加净”、“洁花”等被洋老板打入冷宫。 对此,一些专家、学者非常痛心。他们说,商标也是资产,虽然无形,但很值钱。1个知名度很高的商标往往超过厂房、设备、汽车等不动产。如:“万宝路”商标价值300亿美元、“可口可乐”商标价值350万美元,我国的“健力宝”商标价值4亿人民币。
A fire can turn a factory into a gray, but as long as there is a sounding brand, companies can easily own the market again. Therefore, when some Chinese enterprises cooperate with foreign investment, some well-known trademarks, such as “U.S. and Canada” and “Jiehua”, are captured by foreign owners. In this regard, some experts and scholars are very sad. They said that trademarks are also assets. Although they are intangible, they are valuable. A well-known trademark often exceeds real estate such as factories, equipment, and automobiles. Such as: “Marlboro” trademark worth 30 billion US dollars, “Coca-Cola” trademark value of 3.5 million US dollars, China’s “Jianlibao” trademark worth 400 million yuan.