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为使我国企业学习了解品牌经济及其发展规律,帮助并指导企业树立品牌核心意识,不断提升品牌核心竞争力,深入推动我国品牌经济发展,2014年9月1日下午,中华商标协会与北京大学光华管理学院联合主办的“纪念中华商标协会成立二十周年暨中国品牌经济高峰论坛”在北京大学隆重举行。我国著名经济学家、北京大学光华管理学院名誉院长厉以宁教授,国家工商行政管理总局党组书记、局长张茅,中国社会科学院法学研究所李顺德教授,恒源祥(集团)有限公司董事长刘瑞旗出席论坛并发表演讲。世界知识产权组织总干事高锐作了视频演讲。北京大学党委书记、校务委员会主任朱善璐和中华商标协会会长刘凡出席论坛并在开幕式上致辞。论坛由国家工商行政管理总局副局长刘俊臣主持。
In order to help Chinese enterprises to learn about the brand economy and its laws of development, help and guide enterprises to establish the core brand awareness, and constantly enhance their core competitiveness, and further promote the development of our brand economy, on the afternoon of September 1, 2014, the China Trademark Association and Peking University Guanghua School of Management co-sponsored “commemorating the twentieth anniversary of the establishment of the China Trademark Association and China Brand Economic Summit Forum ” was held at Peking University. Professor Li Yining, Honorary Dean of Guanghua School of Management, Peking University, Party Secretary and Director of the State Administration for Industry and Commerce Zhang Mao, Professor Li Shunde of the Institute of Law of the Chinese Academy of Social Sciences and Chairman Liu Ruiqi of Hengyuanxiang (Group) Co., Ltd. attended the forum And delivered a speech. Gurry, Director General of WIPO, gave a video lecture. Zhu Shanlu, party secretary of Peking University and director of the school affairs committee, and Liu Fan, president of the China Trademark Association, attended the forum and addressed the opening ceremony. The forum was chaired by Liu Junchen, deputy director of the State Administration for Industry and Commerce.