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中国女排的典型符号郎平,一直获得世人的关注。此次率领中国女排再夺奥运冠军奖牌,其声名更隆。畅销书作为出版企业的一种基本职业行为,其显然是需要超越一些表面化的褒贬,去挖掘畅销书的内在基因,即名人更加个性和深层的人生和情感经历。当年,正是基于这样的动机,出版运作了备受关注的《郎平自传》。运作过程充满各种变化和遭遇,其中丰富的感受,为畅销书运作留下了一个有参考价值的文本。
Lang Ping, a typical symbol of Chinese women’s volleyball team, has always been the world’s attention. The Chinese women’s volleyball team to win the Olympic medal medal again, its reputation even more. It is clear that best-selling books, as a basic professional behavior of publishing companies, need to go beyond some superficial appraisals to dig the best-selling endogenous genes, that is, celebrities have more personality and deep life and emotional experiences. That year, it was precisely based on such motives that the publication of “Lang Ping’s Biographies”, which attracted much attention, was published. The process of operation is full of changes and encounters, among which the rich experience leaves a valuable text for the bestseller’s operation.