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在过去的十多年中,我国的房地产企业主要依赖量的增加、规模的扩张来提升效益。随着房地产业竞争的加剧以及国内资本市场的逐步成熟,我国的房地产企业逐渐向规模化、制度化、品牌化的方向发展,业界涌现了像万科、恒大、绿地等一批综合实力强、规模大的房地产企业。但对没有形成规模和品牌的中小企业而言,如何转型调整迫在眉睫。一、中小房地产企业的优势与劣势从目前房地产市场开发来看,消费需求的变化就是房屋开发的推动力。提供差异化的房地产产品已是大势所趋,而
In the past ten years, China’s real estate enterprises rely mainly on the increase in the volume of expansion to enhance efficiency. With the aggravation of competition in the real estate industry and the gradual maturity of the domestic capital market, real estate enterprises in our country have gradually developed in the direction of large-scale, institutionalized and brand-oriented industries. A batch of industries with strong comprehensive strengths such as Vanke, Evergrande and Greenfield emerged in the industry. Large-scale real estate companies. But for the small and medium-sized enterprises that have not formed the scale and brand, how to transform and adjust is imminent. First, the advantages and disadvantages of small and medium-sized real estate companies From the current real estate market development, changes in consumer demand is the driving force for housing development. To provide differentiated real estate products is the trend of the times, and