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基于“工学结合”人才培养理念的基础上,探讨高职市场营销专业实践教学体系的构建思路,以完善市场营销专业人才培养体系,提出工学结合方式下的营销人才培养方案,旨在突出职业教育的特色,探讨高职市场营销专业可以试行的工学结合人才培养模式,给出市场营销专业进一步推进工学结合的建议,从而全面提高学生的职业能力和综合素质,更好地满足社会需求。
Based on the concept of “combination of work and study”, this article discusses the construction idea of practical teaching system of higher vocational marketing major, consummates the training system of marketing professionals, puts forward the plan of marketing talents under the combination of work and study, The characteristics of vocational education to explore the higher vocational education in the field of professional combination of engineering and training personnel can be given marketing professionals to further promote the combination of work and study to improve the overall professional ability and overall quality of students to better meet the needs of the community.