论文部分内容阅读
随着互联网技术的日益发展和成熟,“快餐式”资讯以及“碎片化”信息逐渐成为了大众传播新的方式,一些诸如智能电视、IPTV、手机电视以及数字报纸等新的媒体形态出现在普通人们的日常生活中。这和传统意义上的电视、广播和报纸相比,不仅存在着技术上的新颖性,而且较大程度上迎合了当前人们对时效性和便利性的需求,受到了大家的喜爱。这种形式的媒体形态就是如今我们所谈论的新媒体。新媒体凭借个性化、数字化以及主动化等方面的优势对传统媒体特别是电视媒体的发展带来了强烈的冲击。
With the development and maturity of Internet technology, “fast food” information and “fragmented” information have gradually become the new way of mass media. Some new media such as smart TV, IPTV, mobile TV and digital newspaper Form appears in ordinary people’s daily life. Compared with the traditional television, radio and newspapers, this not only possesses the technical novelty but also caters for the current people’s demand for timeliness and convenience. This form of media is the new media we are talking about today. With the advantages of personalization, digitization and initiative, the new media has brought a strong impact on the development of traditional media, especially the television media.