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城市品牌是一个城市在推广自身城市形象的过程中,根据城市的发展战略定位所传递给社会大众的核心概念,它是一个城市综合竞争实力的标志,对一个城市的发展具有重要作用。城市品牌具有凝聚力和辐射力,可以产生招商引资,引进人才,推动城市经济发展等效应。民族地区有着打造旅游品牌城市的文化遗产、自然景观和民族传统等先天优势。因此,民族地区应该立足于民族文化,塑造独具特色的旅游城市品牌,有效地发挥城市品牌的凝聚力和辐射力,使城市品牌产生效应,不断推动民族地区旅游业健康快速发展。
Urban brand is the core concept that a city conveys to the general public in the process of promoting its own city image according to its development strategy. It is a symbol of comprehensive competitive strength of cities and plays an important role in the development of a city. City brand cohesion and radiation, can produce investment, the introduction of talent, promote urban economic development and other effects. The ethnic areas have the innate advantages of building tourism-oriented cities such as cultural heritage, natural landscapes and national traditions. Therefore, the ethnic areas should base their efforts on national culture, create a unique tourism city brand, effectively exert cohesion and radiation power of city brands, make urban brands have an effect, and promote the healthy and rapid development of tourism in minority areas.