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从中央到地方,各级电视媒体都在努力打造自己的品牌,以求三分天下有其一。中央电视台凭借《新闻联播》、《焦点访谈》等品牌,占尽天下优势;湖南电视台依仗《晚间新闻》、《快乐大本营》等品牌,尽显潇湘风流。市州一级广电媒体覆盖范围窄,人力财力物力均不能望中央、省级媒体项背,如何创立自己的品牌呢？笔者认为,多家媒体联合起来,整合资源,集合优势,融合智慧,吸取社会精华,借助各方力量,共同打造同一品牌,不失为一条切实可行的成功之路。市级广电系统通常拥有电台、电视台和广播电视报三个媒体,这三个媒体虽各有优势,但都有不可克服的弱点。这
From the central to the local TV media at all levels are trying to create their own brand, in order to have one of the best in the world. CCTV relies on brands such as “news network” and “focus interviews” to make up for its advantages in the world. Hunan television station relies on “evening news” and “happy camp” brands to show Xiaoxiang romantic. City, a wide range of radio and television media coverage, human and financial resources and materials can not look at the central and provincial media, how to create their own brand? The author believes that it is a viable success road for many media to unite, integrate resources, pool advantages, integrate wisdom, draw the essence of society, make use of the strength of all parties and jointly create the same brand. Municipal radio and television systems usually have three media: radio, television and radio and television. Although each of these three media has advantages, it has its insurmountable weaknesses. This