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虽然在博瑞的发布会上,吉利方面并没有对这个名字做出官方的解读,但细细品味,“博瑞”恰恰蕴含着博取瑞典造车之精华,为自主品牌重新树立标准的壮志雄心。从第一辆吉利豪情下线,到全新旗舰车型吉利博瑞发布,吉利汽车的转型之路历经16载。从“造中国人都买的起的汽车”到“造每个人的精品车”的品牌使命,博瑞不仅宣告了“新吉利时代”的到来,也将吉利的品牌战略发展之路勾勒得更为清晰。集中西美学之大成“吉利汽车品牌之夜”在国家游泳中心举办,这座被称为“水立方”的建筑曾经以极富想象力和未来感的设计让世界叹为观止,同时这里也见证了一个又一个水上项目世界冠军的诞生。
Although in the conference of Borui, Geely did not make an official interpretation of the name, but savor, “Borui ” precisely contains the essence of the Swedish car repairer, to re-establish the standard for own brand Ambition ambitious. From the first Geely pride off the assembly line, to the new flagship model Geely Borui release, Geely Automobile transformation path after 16 contained. From the “Made in China to buy cars” to “make everyone’s boutique car,” the brand mission, Borui not only announced the arrival of the “new auspicious era”, but also the auspicious brand strategy The development of the road outlined more clearly. Focusing on Dacheng of Western Aesthetics “Geely Automobile Brand Night ” was held at the National Aquatics Center. The building, which is called “Water Cube ” once astonished the world with its imaginative and futuristic design. At the same time, Also witnessed the birth of world champion one after another water project.