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商家经营靠什么?靠促销。 不管是否赞同这种观点,事实是,我们身边的大店小铺都卷入了这场以促销为核心内容的商战。其招式之嬗变,路数之选出,达到了出神入化的地步。 曾几何时,商家纷纷打起优惠酬宾、全市最低价、跳楼大甩卖等醒目招牌,掀起一场波澜壮阔的价格大战。一些商场趁机混水摸鱼,弄虚作假。有的在打折时提高原价,捞取大折扣;有的没有全面调查,就轻率地打出“全市最低价”的幌子;中小商店也推波助澜,“跳楼价,挥泪大甩卖”一时充斥市场。 商家转动价格魔方,在价格战中铤而走险,采取不法手段,竞相压
Business rely on what? By promotion. Whether agreeing with this view or not, the truth is that the big shop around us is involved in this war of caution centered on promotions. The evolution of its moves, the number of selected road, reached the point where superb. Once upon a time, merchants have played preferential bargain, the city’s lowest, jumped big sign and other sales signs, set off a magnificent price war. Some shopping malls took the opportunity to fish in troubled waters, fraud. Some at the time of discounts to raise the original price, fishing for big discounts; some without a full investigation, they hurriedly hit the “lowest city” under the guise of small and medium-sized stores also fueling the flames, “jumping property prices, big sales of tears” for a time flooding the market. Merchants turn the price Rubik’s cube, desperate to take the risk in the price war, to take unlawful means to competing pressure