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当前国内产能过剩严重,经济呈持续下行趋势,国内国际竞争残酷。企业如何在残酷的竞争中取胜,既是企业当前课题,更是长远发展的经营战略。实施差异化战略,是决定企业能否在竞争中胜出的关键。
At present, there is a serious overcapacity in the domestic economy with a sustained downward trend in the economy and cruel domestic and international competition. How to win the brutal competition in the enterprise is not only the current issue of the enterprise but also the business strategy of long-term development. The implementation of differentiation strategy is the key to determining whether an enterprise can win the competition.