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体育旅游作为旅游业的一个新的分支,体育旅游的发展已成为旅游业不可或缺的部分。在北方,体育的发展主要为冰雪项目,而体育成绩的获得也多在冰雪项目中。同时北方的旅游业也极具季节性,以冬季的冰雪旅游项目为主。北大壶作为吉林市乃至吉林省的冰雪体育旅游产业的代表,近几年来发展迅猛,逐渐突出了冰雪体育旅游这一主题。本文通过SWOT分析法,分析了北大壶冰雪体育旅游业发展的优势、劣势、机遇和挑战,并基于此提出了如何更好的发展北大壶冰雪体育旅游业的建议。
As a new branch of tourism, sports tourism has become an indispensable part of tourism development. In the north, the development of sports is mainly ice and snow sports, and sports scores are also mostly obtained in ice and snow sports. At the same time, tourism in the north is also very seasonal, mainly in the winter ice tourism projects. As a representative of the ice-snow sports tourism industry in Jilin City and even in Jilin Province, Beidajhu has developed rapidly in recent years and has gradually highlighted the theme of ice-snow sports tourism. This article analyzes the advantages, disadvantages, opportunities and challenges of the snow sports tourism development in Beida jelly by means of SWOT analysis. Based on this, it puts forward some suggestions on how to better develop the sports tourism in Beida jumbo.