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1994年,阜阳肉联厂新一届领导班子,吸取以往“只重生产,忽视宣传”的教训,采用多种形式宣传企业好人、好事、企业精神与产品,促进企业转机换貌。该厂的主导产品——国优金奖方便肉制品,由去年的1700吨增至3400余吨,吨边际效益由去年的数百元增至现在的2000元,企业初步扭转了长期月月亏损被动的局面。 1994年,该厂投资300万元在中央电视台等各级多种媒体做广告,并鼓励职工为企业而对外撰稿,全厂全年共在地(市)级以上报刊、电台、电视台发文64篇;在厂内,
In 1994, the new leadership team of Xiangyang Meat Factory took lessons from the past “only heavy production, neglected propaganda” and used various forms to promote corporate good people, good deeds, entrepreneurial spirit and products, and promote the transformation of enterprises. The factory’s leading product, the Guoyou Gold Award, facilitates meat products, which increased from 1,700 tons last year to more than 3,400 tons. The marginal profitability of tons increased from a few hundred yuan last year to the current RMB 2,000. The company initially reversed long-term monthly and monthly losses. The situation. In 1994, the plant invested 3 million yuan to advertise in various media such as CCTV, and encouraged employees to write articles for the company. The whole factory had issued a total of 64 newspapers, radio stations and television stations at or above the prefecture (city) level throughout the year. In the factory,