论文部分内容阅读
“打开电脑、轻点鼠标、搜索和体验自己心仪的爱车”。在互联网高度发达的今天,这绝对不是一个幻想,而是网络时代人们现实生活的一种真实的写照。艾瑞市场咨询对索普(中国)汽车研究部的数据整理显示:通过上网方式得到汽车资讯,已经成为近四成的汽车用户所习惯的方式。这表明:随着互联网的影响力不断增强,网络媒体在汽车消费这一高端市场中的作用愈发显著,逐渐成为影响人们购车的主流媒体。2005上海国际汽车展,网易汽车频道(http://auto.163.com/)将以强大的报道阵容精彩亮相。它将凭借所拥有的高价值用户群体的优势,充分发挥网络媒体即时、互动的特点,重磅出击,超强报道,帮助更多的消费者实现“不出家门,轻轻松松看车展”的美好愿望。
“Turn on the computer, tap the mouse, search and experience your favorite car.” In today’s highly developed Internet, this is definitely not an illusion, but a real portrayal of people’s real life in the Internet age. Ereli market consulting on the Thorpe (China) Automotive Research data show that: through the Internet to get the car information, has become nearly 40% of car users are accustomed to the way. This shows that with the increasing influence of the Internet, online media has become more and more prominent in the high-end market of automobile consumption and has gradually become the mainstream media that affects people’s car purchase. 2005 Shanghai International Auto Show, Netease Auto Channel (http://auto.163.com/) will be a wonderful lineup of exciting debut. It will give full play to the real-time and interactive features of online media by taking full advantage of the high-value user groups it has. It will launch heavy attacks and super reports to help more consumers realize the goal of “no home, easy to see the auto show” Good wishes.