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尽管报纸的吸引力有所下降,但报人绝不能悲观失望,而应该逆境求生,用更多优秀的内容来提升报纸的品质、强化报纸的品牌效应。泉州晚报社在打造名专栏上持续发力,推出了一批有热度、有温度、有深度、有力度的专栏,牢牢吸引了读者的目光。现在的媒体竞争已逐渐从低层次的价格竞争向高层次的品牌竞争转化。品牌不是一个空架子,而是要由高质量的产品支撑。专栏就是这样一个产品。越来越多的报人意识到,名专栏是体现报纸魅力、提高报纸竞争力的重要手段,是我们办报的看家本领。
Despite the decline in the attractiveness of newspapers, the newspaper reporters must not be disappointed with pessimism. Instead, they should live in adversity and use more excellent content to enhance the quality of newspapers and strengthen the brand effect of newspapers. Quanzhou Evening News in the column to create a sustained force, launched a number of heat, temperature, depth, strength of the column, firmly attracted the reader’s attention. Now the media competition has gradually shifted from low-level price competition to high-level brand competition. Brand is not an empty shelf, but to be supported by high-quality products. Column is such a product. More and more informants realized that the name column is an important means of reflecting the attractiveness of newspapers and enhancing the competitiveness of newspapers. It is the means by which we run newspapers.