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信息时代的来临,不仅改变了人们的生活方式,重要的是赋予了设计领域全新的观念和表现形式。视觉传达设计能够反映时代特征,同时还可以凸显视觉语言传递信息的丰富内涵。然而在数字化时代的发展和促动下,传统的视觉传达设计受到了前所未有的冲击和挑战,因此对于视觉传达设计要素的优化提出了更为严峻的要求。只有不断遵循视觉传达设计规律,才能够取得设计的实质性飞跃。
The advent of the information age has not only changed people’s way of life, it is important to give brand-new ideas and expressions to the design world. Visual communication design can reflect the characteristics of the times, but also can highlight the rich connotation of visual language transmission of information. However, with the development and promotion of the digital age, the traditional visual communication design has been hitherto unattended and challenged. Therefore, the optimization of visual communication design elements poses more severe requirements. Only by constantly follow the visual communication design rules, we can achieve a substantial leap in design.