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21世纪是“绿色的世纪”。随着人们生活水平的提高,环境保护意识的增强,绿色产品备受青睐,维护生态平衡实施绿色营销已经成为企业科学发展的根本。实施绿色营销是实现民族企业振兴与腾飞的企业战略。
The 21st century is “Green Century ”. With the improvement of people’s living standards and awareness of environmental protection, green products are favored and the implementation of green marketing to maintain the ecological balance has become the fundamental enterprise’s scientific development. Implementing green marketing is a corporate strategy of rejuvenating and taking off national enterprises.