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许多优秀企业的实践表明,在从供应商到制造商、零售商直到顾客的价值链中,顾客在整个价值链中的作用,已逐渐超越传统的买卖关系,而成为价值的创造者。
The practice of many excellent enterprises shows that in the value chain from supplier to manufacturer, retailer to customer, the role of customers in the whole value chain has gradually surpassed the traditional trading relationship and becomes the creator of value.