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在商场林立的大都市里,怎样才能吸引消费者光顾,激起顾客的购买欲望,使顾客乐于再来,这就需要商店富有自己的经营特色,使顾客头脑中能留下深刻的印象。对于酒类商品来讲,曼吸引顾客,让顾客留连忘返、乐于购买,柜台的的整体造型、销售方式、商品摆放、营业员素质是很重要的。做好这些,那就要求经销者多把心思花在柜台经营特色上,在此方面,长沙阿波罗商业广场酒屋就表现得比较突出。广场酒屋的经营面积为240多平方米,经营酒类100多个品种800多个品牌。商场副食品部的设计十分注重酒屋的整体造型、颜色、灯光的搭配和酒品种的分类和摆设,这不仅为顾客的选择和购买提供了方便,而且还使酒屋成了极具观赏价值的一道风景线。该酒屋的经销方式为开架自选,这种开架自选式经营模式是目前最受消费者欢迎的。把顾客与酒商品交织在一起,不仅能保持顾客视觉上的清晰与整洁,而且可以本现顾客主人翁的意识,让他们有一种宾至如归的感觉。好的经销方式再辅以服务员微笑到位的服务,这样就使顾客在不知不觉中产生购买欲望。酒类的分类与摆放在很大程度上也主导着顾客的购买欲望。分系列、分档次的归类摆放,也是阿波罗商业广场酒屋的一种经营特色,洋酒集中摆放在酒屋左侧,而且人头马、轩尼诗、马爹利等各品牌又都有各自的陈列专柜,每个专柜再按照价格进行分类摆放,使顾客一目了然,品牌、价格清清晰晰地印在脑海中。国产酒主要是以分产地、分厂家的原则摆放的,如四川出品的系列酒就摆放在一起,酒屋考虑到四川的酒在消费者的购买中占有很大比重,特将专柜设在紧挨酒屋收银台的
In the metropolitan shopping malls, how to attract consumers to patronize, arouse the desire of customers to make customers happy again, which requires the store has its own operating characteristics, so that customers can make a deep impression in their minds. For alcoholic goods, Man attracts customers, so that customers linger, willing to buy, counter the overall shape, sales methods, display of goods, salesperson quality is very important. To do these, it requires distributors to spend more on the counter operating characteristics, in this regard, Changsha Apollo Commercial Plaza wine room on the performance is more prominent. Plaza wine room operating area of 240 square meters, more than 100 liquor operators more than 800 brands. The design of the department’s food department pays great attention to the overall shape, color and lighting of wine houses and the classification and arrangement of wine varieties. This not only provides convenience for customers’ choices and purchases, but also makes them a great ornamental value. Landscape. The distribution of the wine house for the open-frame optional, this open-frame optional business model is currently the most consumers. Intertwining customers and wines not only helps to keep customers visually clear and tidy but also gives them a homely feel. Good distribution method supplemented by waiters smile in place of service, so that customers unwittingly create a desire to buy. Wine classification and placement to a large extent also dominate the customer’s desire to buy. Sub-series, sub-grade classified display, but also Apollo Commercial Plaza, a business wine bar features, the wine is placed on the left side of the wine house, and Remy Martin, Hennessy, Martell and other brands have their own display Counter, each counter and then classified according to price classification, so that customers at a glance, the brand, the price clearly printed in mind. Domestic wine is mainly divided into regions, the principle of sub-manufacturers placed, such as Sichuan produced a series of wine to be placed together, the wine house considering the wine in Sichuan in the purchase of consumers account for a large proportion of special counters located in Close to the wine shop checkout