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在平面设计的过程中,图、文、色都十分重要。美国流行色彩研究中心的一项调查表明,人们在挑选商品的时候存在一个“7秒钟定律”:面对琳琅满目的商品,人们只需7秒钟就可以确定对这些商品是否感兴趣。在这短暂而关键的7秒钟内,色彩的作用占到67%,成为决定人们对商品好恶的重要因素。可见视觉色彩形成了人的第一印象。所以做成优秀的设计作品,作品中的色彩设计尤其重要。本文主要探讨的是色彩构图和色彩三要素的知识,结合实践学习色彩与主题、人们心理等各方面的联系,并将其运用到平面设计中去。
Graphic design, text, color are very important. A survey by the American Institute of Popular Color Research found that people have a “seven-second law” when picking products: in the face of an array of products, people are only seven seconds away from being interested in them. In this short but crucial 7 seconds, the role of color accounted for 67%, as people determine the importance of good and bad commodities. Visible visual color formed the first impression of people. Therefore, making excellent design work, the color design in the work is particularly important. This article mainly discusses the knowledge of the three elements of color composition and color, combining the practice of learning color and theme, people’s psychology and other aspects of contact, and apply it to graphic design.