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在经济全球化持续发展的今天,商务英语跨文化交际在国际商务贸易活动中占据越来越重要的位置,与普通文化交际不同,商务英语跨文化交际具有自身独有的个性。然而,在日常商务活动中,商务英语中的跨文化交际语用失误已成为常态。为了更够改善这一现象,本文对商务英语中跨文化交际语用失误现象进行深入探析,分析其原因,并出相应的改善策略,以期为商务英语中的跨文化交流带来启示和有益参考。
With the continuous development of economic globalization, the cross-cultural communication of business English occupies an increasingly important position in the international business trade activities. Different from ordinary cultural communication, business English cross-cultural communication has its own unique personality. However, in daily business activities, the pragmatic failure of cross-cultural communication in business English has become the norm. In order to further improve this phenomenon, this paper conducts an in-depth analysis of the pragmatic failures in cross-cultural communication in Business English, analyzes its causes and proposes corresponding improvement strategies in order to provide enlightenment and useful reference for cross-cultural communication in Business English .