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9月29日,中国篮协与中国联通正式签约:中国联通成为2003-2004中国男子篮球甲A联赛战略合作伙伴,并成为2003CBA拉拉队大赛及联赛拉拉队冠名赞助商。 为了保证联赛的持续发展和商业价值的不断提高,中国篮协本赛季对于联赛商业合作进行了重新规划和系统规范,根据合作紧密程度以及合作权益内容的不同,CBA联赛将赞助商分为冠名赞助商、战略合作伙伴、指定产品赞助商和普通赞助商等几类。中国联通此次与CBA建立的战略合作伙伴关
On September 29, China Basketball Association officially signed with China Unicom: China Unicom became the 2003-2004 China Men’s Basketball A League strategic partner, and became 2003CBA cheerleading competition and the league cheerleading title sponsor. In order to ensure the continued development of the league and the continuous improvement of commercial value, the Chinese Basketball Association this season for the league business cooperation has been re-planning and system specification, according to the degree of cooperation and cooperation rights and interests of different content, CBA League sponsors will be divided into the title Sponsors, strategic partners, designated product sponsors and general sponsors. China Unicom and CBA to establish the strategic partnership