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一件优秀的成功的设计作品,必然出身于绝妙的创意和精彩的表现形式。在广告图形的创意和构思阶段,设计师受到各自生活实践和艺术修养的重大影响,其创意方法也必然是各具特色的;尽管如此,图形创意仍然存在着共同规律可以找寻到。在图形的创意过程中,联想是图形创意的关键,是形成设计思维的基础;同时,联想必须依赖于一定形式的语言表达来展现。
An outstanding and successful design work necessarily comes from wonderful ideas and wonderful expressions. In the stage of creative and conceptualization of advertising graphics, designers are greatly influenced by their own life practice and artistic accomplishment. Their creative methods are also necessarily distinctive; however, there are still common laws of graphics creativity that can be found. In the creative process of graphics, Lenovo is the key to creative graphics and the basis of design thinking. At the same time, Lenovo must rely on certain forms of language expression.