家乐福模式何以在中国畅通无阻

• 作 者: 田爱丽 查小高
• 出 处: 金融博览
• 发表日期: 2011年06期
• 关键词: 家乐 供应厂商 零供关系 谈判能力 供应商 差价 进场费 中间商 上游供应商 货架

家乐福自1995年进入中国以来,已经走过了15年。向供货商要利益,成为家乐福在中国盈利的重要手段。家乐福模式的本质从传统意义上来说,零售商的主要收入应该来自于购销的差价。但随着我国经济的发展,各类商品供应厂商的数量迅速增加,出现供过于求的现象。一方面供应商对货架资源的竞争日趋激烈,另一方面零售商在零供关系中的谈判能力逐渐处于优势地位,

Carrefour has gone 15 years since entering China in 1995. The interests of suppliers to become Carrefour an important means of making profits in China. The Carrefour model essence In the traditional sense, the main retailer’s revenue should come from the sale and purchase of the spread. However, with the economic development in our country, the number of suppliers of various types of goods has rapidly increased, resulting in the phenomenon of oversupply. On the one hand, the competition between suppliers on the shelf resources is getting fiercer. On the other hand, the retailers’ ability to negotiate the zero-supply relationship gradually becomes dominant.