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企业走向市场,有赖于企业经营机制的转换;产品走向市场,有赖于企业营销策略的运转,而其中“形象策略”已成为企业市场营销中的重要手段。良好的企业和产品形象可以使企业寻求到可靠的经销渠道,使企业生产出的优质产品,在优质的服务中,通过最佳途径,输送到消费者手中,从而实现企业的经营目的。北京亚都在打开天津市场的过程中,便成功的制定实施了形象策略。风靡北京(销售额占首都小家电市场零售总
Enterprises to the market, depends on the transformation of business management mechanisms; products to the market, depends on the operation of the company’s marketing strategy, and which “image strategy” has become an important means of corporate marketing. A good corporate and product image can enable companies to seek reliable distribution channels so that quality products produced by enterprises can be delivered to consumers through the best channels in high-quality services, thereby realizing the company’s business objectives. In the process of opening the Tianjin market, Beijing Yadu successfully formulated and implemented its image strategy. Popularity in Beijing (Sales accounted for retail sales in the small household appliance market in the capital