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十八大之后,中国经济有望迎来再次腾飞的关口和契机,市场上正在发生什么变化?这些变化带来怎样的机与险?春节临近,一年一度的年货盛宴拉开序幕,腊味、食用油、干果、糖果、饼干等年货食品的促销战役再度打响。在这个中国的传统佳节,今年的年货市场可能有些不同寻常。年货低调渡“年关”:近期食品安全事件的频繁爆发,早期的皮鞋造老酸奶事件、近期的调味料塑化剂超标百倍、肯德基速生鸡事件等,别以为消费者依然麻木,表现在终端消费环节就是渐渐绕着货架走。这必然造成两个结果:一是整体食品消费需求抑制;二是大品牌知名产品的销量突出,在本土品牌无法获得消费者信任的情况下,进口食品必将成为消费者的替代品。
After the 18th CPC National Congress, China’s economy is expected to usher in the turning point and opportunity for another take-off and what changes are taking place in the market. What changes and opportunities are there? As the Spring Festival approached, the annual New Year feast kicked off, Oil, dried fruit, candy, biscuits and other New Year food sales promotion campaign started again. In this traditional Chinese festival, this year’s stock market may be somewhat unusual. “New Year off”: the recent frequent outbreak of food safety incidents, the early shoe yogurt old incident, the recent seasoning plasticizer excessive hundred times, KFC fast growing chicken events, etc., do not think consumers are still numb, manifested in the Terminal consumption is gradually walking around the shelf. This will inevitably result in two results: First, the overall food consumer demand inhibition; Second, prominent brand sales of prominent brands, local brands can not be obtained in the case of consumer trust, the imported food will certainly become a consumer substitute.