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“全北京,向上看——好事一条街”系列公益短片全球网络首发仪式正式揭幕。这也是该公益短片自拍摄完成以来,首次与全国媒体见面。著名导演冯小刚亲自出席了此次活动。冯小刚对媒体讲述了当初想到拍这8部由明星联盟的公益广告初衷。人人都知道明年北京就要召开奥运会了,作为中国人的一份子,冯导演也希望能为奥运做点儿事儿,展现新北京的城市风光,及北京人良好的精神面貌。对于这8辑公益广告的想法简约而不简单,他要拍一系列趣味而生动的公益广告,尽最大可能地避免说教。创意是从人们身边的小事出发,不是惊天动地的大动作,也
“All Beijing, look up - a good thing a street ” series of public interest video global network starting ceremony was officially unveiled. This is also the first time since the completion of the public interest short film, the national media to meet. Famous director Feng Xiaogang personally attended the event. Feng Xiaogang told the media about the original intention of making this 8 by the star alliance public service ads. Everyone knows that next year Beijing will host the Olympic Games. As a Chinese, Fung also hopes to do something for the Olympics to showcase the cityscape of Beijing and the good mental outlook of Beijingers. The idea of these eight public service announcements is simple and not trivial. He wants to take a series of interesting and vivid public service announcements to try his best to avoid preaching. Creativity is starting from the small things around people, not a big move earthshaking, but also